Pioneering Haircare
High Performance Ingredients
Backed By Science
Caffeine
WHY WE USE IT
Caffeine is a natural stimulant which encourages blood vessels on the scalp to introduce more oxygen and nutrition to the hair bulbs.
WHAT THE SCIENCE SAYS
Caffeine has been shown to increase the protein insulin-like growth factor (IGF1), an important signalling molecule in promoting hair growth.
Research Paper 01
Plant Keratin
WHY WE USE IT
Plant Keratin provides excellent film-forming and anti-irritant benefits which leaves the hair healthy and hydrated.
WHAT THE SCIENCE SAYS
Plant Keratin is a natural complex of hydrolysed proteins derived from corn, soybeans and wheat. These proteins are able to penetrate the hair cuticle to repair split ends and damage.
Betaine
WHY WE USE IT
Betaine penetrates the hair shaft and binds to the surface to protect and strengthen for healthier-looking hair and scalp.
WHAT THE SCIENCE SAYS
Betaine is an amino acid derivative naturally present in skin and hair, a sustainably sourced bioactive extracted as a bi-product from sugar production.
Phytantriol
WHY WE USE IT
Phytantriol significantly improves water retention and strengthens damaged hair.
WHAT THE SCIENCE SAYS
Haircare studies demonstrate Phytantriol's efficacy to increase deposition of panthenol, ethyl-panthenol, and keratin amino acids, and to provide benefits for normal and damaged hair.
Kapilarine Complex
WHY WE USE IT
Kapilarine acts as a firming and nourishing agent. It stimulates hair regrowth and prevents hair loss.
WHAT THE SCIENCE SAYS
Kapilarine Complex is a blend of botanicals that helps prolongs the hair growth cycle by inhibiting alpha reductase activity, by boosting microcirculation and cellular metabolism in the scalp, and by reducing inflammation.
Biotin
WHY WE USE IT
Biotin stimulates the body's production of keratin, promoting strong hair through healthy follicles and hair production.
WHAT THE SCIENCE SAYS
Also known as vitamin B7 or vitamin H, biotin is a water-soluble vitamin essential for various cellular functions.
B3 Niacinamide
WHY WE USE IT
Niacinamide aids in faster and thicker hair growth by improving the blood circulation to the scalp. It also enhances the appearance and feel of hair.
WHAT THE SCIENCE SAYS
An isoform of vitamin, B3 Niacinamide has anti-itch, antimicrobial, photo-protective, and vasoactive effects.
B5 Panthenol
WHY WE USE IT
B5 Panthenol pulls water from the air to keep water in the hair and scalp, resulting in more elasticity and hydration.
WHAT THE SCIENCE SAYS
B5 Panthenole, also known as pro-vitamin B5, acts as a humectant for hair. It adheres strongly to the cuticle and penetrates deep into the cortex of the hair shaft, thus improving the resistance of hair to mechanical stress.
B6 Pyridoxine
WHY WE USE IT
B6 Pyridoxine increases the flow of oxygenated blood to the hair follicle and scalp - supporting hair growth and hair revitalisation.
WHAT THE SCIENCE SAYS
B6 Pyridoxine supports healthy hair growth because of its role in protein metabolism. Vitamin B6 also ensures that hair cells have access to the amino acids needed to make hair proteins.
Vitamin C
WHY WE USE IT
Vitamin C promotes hair health, helps reduce hair loss and improves hair growth. Vitamin C deficiency can result in dry hair and split ends.
WHAT THE SCIENCE SAYS
Vitamin C is effective in helping remove mineral buildup accumulated on the surface of the hair. The presence of multiple hydroxyl groups makes ascorbic acid extremely hygroscopic, meaning it attracts and binds water to itself.
Vitamin E
WHY WE USE IT
Vitamin E increases capillary circulation in the scalp, which can promote hair growth.
WHAT THE SCIENCE SAYS
Tocotrienols together with tocopherols are members of the vitamin E family, shown prolong the hair growth cycle in volunteers experiencing poor hair growth by reducing oxidative stress in the scalp.
